Hi, I’m Sofia

A Swedish writer, certified coach, creative human, and solopreneur.

I work with creative people – from solo business owners to creative professionals in the workplace – who want to live and work well, without burning out.

Earlier in my career, I worked in TV operations in London, where I saw the pace and pressure of creative work up close. I then spent over a decade as a freelance copywriter, running a solo business and navigating the realities of freelance life – the freedom and fulfilment, as well as the instability and cycles of feast and famine.

Eventually, I burned out.

That experience pushed me to redesign my business into something slower and more intentional – a way of working that fits me.

It also led me to retrain as a yoga teacher and coach, so I could help other creatives do the same.

This work is personal. I care about helping thoughtful people build lives and businesses that align with who they are.

Qualifications

I have trained with Optimus Coach Academy, one of the world's leading providers in ICF-accredited coach training. My diploma is accredited by three coaching organisations: the ICF (International Coaching Federation), the EMCC (European Mentoring and Coaching Council), and the AC (Association of Coaching).

You can learn more about my education and qualifications below.

    • 200 h Therapeutic Yoga Teacher Training: Soma Yoga Institute, February 2024

    • Registered as a RYT 200 with the Yoga Alliance

    • English Language and Literature, Mid Sweden University: Remote, Sweden (2013)

    • Swedish Language and Literature, Dalarna University: Remote, Sweden (2012)

    • Screenwriting Diploma, The Institute of Higher TV Education: Gothenburg, Sweden (2005)

    • Bachelor of Communication, Griffith University: Brisbane, Australia (2002)

My coaching approach

Coaching offers a calm, focused space where you can think clearly and create meaningful change.

My approach is grounded in psychology, neuroscience, and mindfulness. I follow the ICF (International Coaching Federation) code of ethics and offer transformational coaching that’s collaborative, client-led, and built on confidentiality, respect, and trust.

I’m not here to give advice, direct outcomes, or push for action. I’m here to make room for reflection and help people access their best thinking.

This looks like:

  • A safe, confidential space to slow down and reflect without pressure or judgment.

  • Deep listening and thoughtful questions to help you build self-awareness, find clarity, and set direction.

  • Practical support and perspective to navigate challenges, clarify priorities, and follow through on meaningful goals.

This isn’t about quick fixes or rigid plans. It’s about making real, lasting change – often through small shifts, one step at a time.

A few things about me

  • I grew up in Luleå, near the polar circle. Now I live in Ystad, close to the Danish border, in the town where the fictional detective Wallander is set.

  • I’m a multi-passionate creative and curious lifelong learner – always geeking out about something.

  • You’ll usually find me writing, painting, journaling by a window, walking in nature, or curled up with a strong coffee and a good book.

  • I’ve adopted many animals over the years and will never walk past a dog in the park without stopping to say hello.

  • My top values are freedom, creativity, curiosity, compassion, and integrity.

  • I’m passionate about slow living, slow business, and creative living.

  • I believe small, gentle shifts – rooted in self-trust – can change everything.

Want to connect?

If something here resonated with you, or if you have any questions, you’re very welcome to reach out.

You can email me anytime at hello@sofiaenglund.com.

And if you’d like to explore working together, you can learn more about my coaching below: